Like most organizations, Facebook started off as a private company, owned and operated by its founder. Over the course of its growth, new investors were brought on board, and it’s now en route to going public. While most publicly-traded companies have a bottom-line mentality, Facebook founder Mark Zuckerberg’s press release in February 2012 emphasizes the mission-focused trajectory of his decision to enter public markets. Informing potential investors of the company’s intentions, he stated:
“Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them. This is a different approach for a public company to take… we don’t build services to make money; we make money to build better services.
“By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term — and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company”.
With a mission to ‘make the world more open and connect’, Facebook establishes their Mission-focused Milestones as the following:
- Strengthen how people relate to each other;
- Improve how people connect to businesses and the economy;
- Change how people relate to their governments and social institutions.
By accomplishing each of these three priority outcomes, Facebook will succeed in its mission.